By creating an ideal customer profile writing copy, choosing images, and creating products is much easier.
Your business backstory isn’t the literal story of your business. Rather, it’s about creating context for your ideal customer.
The word “experience” gets overused but the concept is worth paying attention to. Last weekend I was watching a special […]
Every one-person business idea I have has to have the potential to reach $1 million a year in revenue. If […]
Not every idea will make a good business. This step is to understand which of our ideas has the potential to take the next step.
Every journey has a beginning. In the world of entrepreneurship, that beginning is usually an idea. For this newsletter, we’re […]