Posts by Scott Ellis
How To Find Your Ideal Customer
By creating an ideal customer profile writing copy, choosing images, and creating products is much easier.
Read MoreBreakdown Of A Better Business Backstory
Your business backstory isn’t the literal story of your business. Rather, it’s about creating context for your ideal customer.
Read MoreDelight Your Customers By Imagineering Your Business
The word “experience” gets overused but the concept is worth paying attention to. Last weekend I was watching a special on the creation of Black Spire Outpost, Disney’s new Star Wars destination. It got me thinking about the lengths Disney Imagineers go to when creating an experience for guests. It’s not only the incredible detail.…
Read MoreHow To Create A Compelling Name For Your One-Person Business
Coming up with a name for your business can either be a lot of fun or a total pain. I can tell you that coming up with Rogue Mogul was a pain. It started off as “Business by Design” until I stumbled across James Wedmore’s site. He’s since rebranded but “Business by Design” is the…
Read MoreHow To Know If You Have A Million-Dollar Business Idea
Every one-person business idea I have has to have the potential to reach $1 million a year in revenue. If it doesn’t I move on to the next idea. Why $1 million? After expenses and taxes, the business has to provide me enough income to justify the effort. The more I make the higher that…
Read MoreOrganizing Your Business Ideas To Decide Which Ones To Pursue
Not every idea will make a good business. This step is to understand which of our ideas has the potential to take the next step.
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