You started a blog and thought it would make money. Perhaps you started it to drive traffic to your business but found out that was harder than you thought. Maybe you kept fighting. Maybe you gave up. Or like most, you kept writing... occasionally. Perhaps you're at that breaking point now. If so, don't give up. You're on the right track. If you stopped, then it's time to get back in the saddle. Either way, there is one thing I want you to do differently this time but first I need to ... Read More →
Building The Ultimate Website Content Map Pt.1
When building a new website (or rebuilding one) it's a common mistake to begin with design. Rather, I recommend starting with content, which is the foundation of your site, and the reason people will visit. Whether your site is informational, commerce-driven, entertaining, or serves some other purpose, content is what brings people to you. The content mapping video tutorial below is a high-level overview of the process I walk through on my own websites as well as with my clients. By ... Read More →
29 Awesome Things You Can Do In Mightybell
Mighty Bell is now Mighty Networks but you may still get some good ideas from here. If you're not already familiar with Mightybell head over and check it out. It's a social network unlike any other you've seen. The idea behind Mightybell is to bring intimate groups of people together around interests, passions and goals. Inside a Mightybell space you can add posts, pictures, video, leave comments, add calendar events and more. For coordinating groups around an activity it's fantastic and I ... Read More →
Understanding DPI, Resolution and Print vs. Web Images
Why should you care about understanding DPI & Resolution? Because if you are going to print something of quality or are ever tasked with optimizing images for the web, knowing a few basics will save you a lot of time and give you the best results. On the other hand, if you ever hire someone to develop print materials or build a website for you, they'll have requirements you may not understand and not everyone is good at explaining them. Read on for a simple explanation of what you need to ... Read More →
7 Tips To Manage Strategic Alliances for Small Business
When I left Corporate America my principal job was managing strategic alliances and I learned a lot of lessons which apply to the small and medium business market. Most businesses can benefit from strategic alliances but they have to be managed carefully. I would go so far as to say that most businesses should have alliances. If you don't, there is a good chance you are trying to be all things to all clients and that is as sure a road failure as trying to make everyone happy all of the ... Read More →