Photo by Johannes Plenio from Pexels Every time you write a post, it's the same thing. Hours spent writing, revising, and editing. You write multiple drafts, craft the perfect headline, write a great opening, and then... after all that... you still have to find a killer image to compliment the story. Fortunately, there are some well-known, and some not-so-well-known places to get images for your site that don't cost a dime. All give you an array of images to use legally, though some ... Read More →
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How To Add Author Tracking In Google Analytics To Your WordPress Website
We often work on media sites that have several authors, and the one essential statistic they all want to be able to track is author performance. Example sites we've worked on that have that need include: GeekBeat Lifestyle Frisco The Imaginative Conservative Earth911 The standard configuration of Google Analytics doesn't have author tracking. However, they do allow customization of the data they track via custom dimensions. To track authors, we need to add a custom dimension to Google ... Read More →
How Does Responsive Design Affect Google Search Ranking
Mobilegeddon is upon us. We've known it's coming for a while and it's sent many website owners scrambling to update their sites to be responsive on smaller screens. For the moment, let's put aside the fact that mobility has been essential for a long time. Instead, let's discuss how this impacts your site, dispel a few myths, and create a plan for moving forward. Why Did Google Make The Change? While it may seem obvious to those of us in the business, for business owners who don't live and ... Read More →
Here’s What To Do So You’re Ready For An Avalanche Of Website Traffic
Traffic... Many site owners trudge along, trying to drive more of it any way they can. Some days it feels like a never-ending battle. But you go on; crafting great content; knowing every post is a hit and wondering why it doesn't get the attention it deserves. But, the traffic doesn't come. So you work on crafting better headlines that are sure to get clicks, but at first, they don't. Until the day one of your headlines catches the attention of someone with a large audience. All of a ... Read More →
How To Get Customers To Take Action, The 3 Second Rule
Here's a spoiler, it involves you getting out of their way. Since the internet started its mainstream march in the 1990's, web developers and designers have widely accepted a rule known as "3-second rule of the web." The theory is that you have about 3 seconds to capture a visitor's attention. Longer than that and you'll lose them. Some say it's 4 seconds, and others say 2. The exact number doesn't really matter, the point is that you have precious little time to capture and keep someone's ... Read More →