Photo by Johannes Plenio from Pexels Every time you write a post, it's the same thing. Hours spent writing, revising, and editing. You write multiple drafts, craft the perfect headline, write a great opening, and then... after all that... you still have to find a killer image to compliment …
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Display The Elegance of Your Business with the Shoreline Genesis Child Theme
When you want to make an immediate impression you need a theme that is beautiful and simple. And the devil is in the details. When you look at the most elegant things in any category the winners are often simple but don't look simple. They make it look easy and have done away with in your face …
Introducing Local Media – A Genesis Child Theme
Note: Local Media is no longer available. Over the last 10 years, my wife and I have worked on several hyperlocal ventures. We've had some successes and failures, but none of our attempts lived up to our expectations. Then in 2013, I attended AgentPress, a conference by Copyblogger Media, about …
How To Add Author Tracking In Google Analytics To Your WordPress Website
We often work on media sites that have several authors, and the one essential statistic they all want to be able to track is author performance. Example sites we've worked on that have that need include: GeekBeat Lifestyle Frisco The Imaginative …
How Does Responsive Design Affect Google Search Ranking
Mobilegeddon is upon us. We've known it's coming for a while and it's sent many website owners scrambling to update their sites to be responsive on smaller screens. For the moment, let's put aside the fact that mobility has been essential for a long time. Instead, let's discuss how this impacts …
Here’s What To Do So You’re Ready For An Avalanche Of Website Traffic
Traffic... Many site owners trudge along, trying to drive more of it any way they can. Some days it feels like a never-ending battle. But you go on; crafting great content; knowing every post is a hit and wondering why it doesn't get the attention it deserves. But, the traffic doesn't …
How To Get Customers To Take Action, The 3 Second Rule
Here's a spoiler, it involves you getting out of their way. Since the internet started its mainstream march in the 1990's, web developers and designers have widely accepted a rule known as "3-second rule of the web." The theory is that you have about 3 seconds to capture a visitor's attention. …
House Of Cards Number One Rule For Dominating Your Niche
You started a blog and thought it would make money. Perhaps you started it to drive traffic to your business but found out that was harder than you thought. Maybe you kept fighting. Maybe you gave up. Or like most, you kept writing... occasionally. Perhaps you're at that breaking point now. If …
Building The Ultimate Website Content Map Pt.1
When building a new website (or rebuilding one) it's a common mistake to begin with design. Rather, I recommend starting with content, which is the foundation of your site, and the reason people will visit. Whether your site is informational, commerce-driven, entertaining, or serves some other …