When you want to make an immediate impression you need a theme that is beautiful and simple. And the devil is in the details. When you look at the most elegant things in any category the winners are often simple but don't look simple. They make it look easy and have done away with in your face … [Read more...] about Display The Elegance of Your Business with the Shoreline Genesis Child Theme
Introducing Local Media – A Genesis Child Theme
Over the last 10 years, my wife and I have worked on several hyperlocal ventures. We've had some successes and failures, but none of our attempts lived up to our expectations. Then in 2013, I attended AgentPress, a conference by Copyblogger Media, about building a hyperlocal site. While I wasn't … [Read more...] about Introducing Local Media – A Genesis Child Theme
How To Add Author Tracking In Google Analytics To Your WordPress Website
We often work on media sites that have several authors, and the one essential statistic they all want to be able to track is author performance. Example sites we've worked on that have that need include: GeekBeat Lifestyle Frisco The Imaginative … [Read more...] about How To Add Author Tracking In Google Analytics To Your WordPress Website
How Does Responsive Design Affect Google Search Ranking
Mobilegeddon is upon us. We've known it's coming for a while and it's sent many website owners scrambling to update their sites to be responsive on smaller screens. For the moment, let's put aside the fact that mobility has been essential for a long time. Instead, let's discuss how this impacts … [Read more...] about How Does Responsive Design Affect Google Search Ranking
What You Need To Know About Using Getty Images For Free On Your Website
Getty Images is a comprehensive collection of high quality photography, video, and music, for creative and editorial use. Getty Images have historically been available for licensing, and the prices have been high. So high, that Getty wasn't a viable source of images for most bloggers. As a result, … [Read more...] about What You Need To Know About Using Getty Images For Free On Your Website
Here’s What To Do So You’re Ready For An Avalanche Of Website Traffic
Traffic... Many site owners trudge along, trying to drive more of it any way they can. Some days it feels like a never-ending battle. But you go on; crafting great content; knowing every post is a hit and wondering why it doesn't get the attention it deserves. But, the traffic doesn't come. So … [Read more...] about Here’s What To Do So You’re Ready For An Avalanche Of Website Traffic
How To Find Arresting Images For Your Website
Every time you write a post, it's the same thing. Hours spent writing, revising, and editing. You write multiple drafts. Craft the perfect headline. Write a great opening, and then... After all that... you still have to find a killer image to compliment the story. Fortunately, there are some … [Read more...] about How To Find Arresting Images For Your Website
The “Cobblers Children” Is No Excuse
If you're not familiar with the phrase "the cobbler's children have no shoes," it's often used to describe professionals in any industry who are so busy with their client work that they don't apply their professional skills to their own business. The web developer with no website. The SEO expert … [Read more...] about The “Cobblers Children” Is No Excuse
How To Get Customers To Take Action, The 3 Second Rule
Here's a spoiler, it involves you getting out of their way. Since the internet started its mainstream march in the 1990's, web developers and designers have widely accepted a rule known as "3-second rule of the web." The theory is that you have about 3 seconds to capture a visitor's attention. … [Read more...] about How To Get Customers To Take Action, The 3 Second Rule