By creating an ideal customer profile writing copy, choosing images, and creating products is much easier.
About Scott Ellis
Breakdown Of A Better Business Backstory
Your business backstory isn’t the literal story of your business. Rather, it’s about creating context for your ideal customer.
Delight Your Customers By Imagineering Your Business
The word “experience” gets overused but the concept is worth paying attention to. Last weekend I was watching a special […]
How To Create A Compelling Name For Your One-Person Business
Coming up with a name for your business can either be a lot of fun or a total pain. I […]
How To Know If You Have A Million-Dollar Business Idea
Every one-person business idea I have has to have the potential to reach $1 million a year in revenue. If […]
Organizing Your Business Ideas To Decide Which Ones To Pursue
Not every idea will make a good business. This step is to understand which of our ideas has the potential to take the next step.