Rogue Mogul

This week we’re tackling a very tactical topic by way of request from a Rogue Mogul subscriber. I want your […]

Here are eight ways to get started locating your ideal customer so you can begin to engage with them and build your audience.

By creating an ideal customer profile writing copy, choosing images, and creating products is much easier.

Your business backstory isn’t the literal story of your business. Rather, it’s about creating context for your ideal customer.

The word “experience” gets overused but the concept is worth paying attention to. Last weekend I was watching a special […]