Every business owner can tell you the importance of differentiating your business. In social media circles, we talk about “building relationships” and “building trust.” We know doing those things will rock our business but we get stuck on the “how.” And execution is what really matters. The one way sure way to do all of the…

When Julius Cesar was murdered by a group of Roman Senators he looked to one Senator, and good friend, Marcus Brutus and uttered the ever famous words “Et tu Brute?” (“Even you, Brutus?”). Those words have since become synonymous with trust defied and ultimate betrayal. Trust takes time to build and only a single instance…