These days it seems everyone is talking about, writing about and well... tweeting about Twitter. One of the questions I often get, especially from people who are not Twitter users, or are among my not-so-technical friends, is whether or not Twitter is useful. The answer of course is, in the best …
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Anatomy of an HTML Tag
This article is intended for anyone who needs or wants a simple primer on HTML. If you know HTML at all this will be too remedial for you but if you don't this will help you understand the basics and provide you with a foundation for more research. The only assumptions I make in this article are …
How to Add Value Using Social Media
One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it's fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your …
Why Nepotism Is Good For Business
Nepotism get's a bad rap in business these days. A spokesperson from Southwest Airlines once told me straight out "we encourage nepotism." If you run your business in such a manner as to take good care of the people that work for you, it should be the kind of place that people would want to …
Search Engine Optimization – Images
There are a lot of people out there that will tell you how to optimize your website for search engines. In fact, Search Engine Optimization (SEO) has become so popular that it's spawned many of the usual product and service offerings to "ensure your success" or "guarantee a top page placement." Do …
Frameworks, Methodologies and Processes
As I was writing about ideas, I got caught in a couple of conversations about frameworks vs methodologies vs processes reminding me that there is some confusion about the differences between all three and how they fit together. I'll start by telling you that despite the way these terms probably …