One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it's fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your …
Digital Marketing
Why Nepotism Is Good For Business
Nepotism get's a bad rap in business these days. A spokesperson from Southwest Airlines once told me straight out "we encourage nepotism." If you run your business in such a manner as to take good care of the people that work for you, it should be the kind of place that people would want to …
Frameworks, Methodologies and Processes
As I was writing about ideas, I got caught in a couple of conversations about frameworks vs methodologies vs processes reminding me that there is some confusion about the differences between all three and how they fit together. I'll start by telling you that despite the way these terms probably …