Digital Marketing
Why Your Client Doesn’t Trust You, And What You Can Do About It
When Julius Cesar was murdered by a group of Roman Senators he looked to one Senator, and good friend, Marcus Brutus and uttered the ever famous words “Et tu Brute?” (“Even you, Brutus?”). Those words have since become synonymous with trust defied and ultimate betrayal. Trust takes time to build and only a single instance…
Read More7 Awesome Reference Charts and Diagrams
It’s long been said that a picture is worth a thousand words. When it comes to the world of technology and online marketing, diagrams like the ones below not only convey a concept but distill complex relationships into a digestible format. Some even tell a story in a single image. Use these examples as a reference…
Read MoreIs Twitter Useful?
These days it seems everyone is talking about, writing about and well… tweeting about Twitter. One of the questions I often get, especially from people who are not Twitter users, or are among my not-so-technical friends, is whether or not Twitter is useful. The answer of course is, in the best consulting speak I can…
Read MoreHow to Add Value Using Social Media
One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it’s fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your business, what works in print media (blasting…
Read MoreWhy Nepotism Is Good For Business
Nepotism gets a bad rap in business these days. A spokesperson from Southwest Airlines once told me straight out “we encourage nepotism.” If you run your business in such a manner as to take good care of the people that work for you, it should be the kind of place that people would want to…
Read MoreFrameworks, Methodologies and Processes
As I was writing about ideas, I got caught in a couple of conversations about frameworks vs methodologies vs processes reminding me that there is some confusion about the differences between all three and how they fit together. I’ll start by telling you that despite the way these terms probably sound to you, and the way…
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