Every business owner can tell you the importance of differentiating your business. In social media circles, we talk about "building relationships" and "building trust." We know doing those things will rock our business but we get stuck on the "how." And execution is what really matters. The one way sure way to do all of the above.... be a problem solver. If you improve one skill, resolve to do one thing or empower employees in one way, problem solving should be it. Seems painfully ... Read More →
Why Your Client Doesn’t Trust You, And What You Can Do About It
When Julius Cesar was murdered by a group of Roman Senators he looked to one Senator, and good friend, Marcus Brutus and uttered the ever famous words "Et tu Brute?" ("Even you, Brutus?"). Those words have since become synonymous with trust defied and ultimate betrayal. Trust takes time to build and only a single instance to shatter it. As business owners and consultants, the difficulty of building trust can be magnified by your clients previous experiences, experiences that had nothing to do ... Read More →
7 Awesome Reference Charts and Diagrams
It's long been said that a picture is worth a thousand words. When it comes to the world of technology and online marketing, diagrams like the ones below not only convey a concept but distill complex relationships into a digestible format. Some even tell a story in a single image. Use these examples as a reference for ways you can better tell your own story. Social Media Trends 2018 Infographic by Falcon.io Why I like it: In addition to containing interesting and relevant data, ... Read More →
Is Twitter Useful?
These days it seems everyone is talking about, writing about and well... tweeting about Twitter. One of the questions I often get, especially from people who are not Twitter users, or are among my not-so-technical friends, is whether or not Twitter is useful. The answer of course is, in the best consulting speak I can muster, "it depends." It depends on: What you want to do If you have the time for it or are willing to put a little work into it If your target audience is on Twitter If you ... Read More →
How to Add Value Using Social Media
One of the most common mistakes companies/social media marketers make, especially when they are starting, is to just blast out their marketing message over the social media channels. And while it's fair to say that ultimately the goal is to sell, acquire new customers or otherwise expand your business, what works in print media (blasting out your message) doesn't work with social media, because social media is really a two way conversation, or should be. When taking your marketing message online ... Read More →