Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company

Technology Translated
Technology Translated
Brian Clark on Why Not Being a Techie May Be a Benefit To Starting a Technology Company
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It’s hard to be a non-techie in this tech-driven world. So it may seem almost impossible to start or run a tech company when you’re not one. But as the founder and CEO of Rainmaker Digital (Brian Clark) is going explain, that lack of technical expertise may be your greatest asset.

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While Brian understands technology well, he’s made it a practice of finding the right partners to build what has evolved into Rainmaker Digital.

Trust, open feedback, and understanding your customers needs are the tip of the iceberg when starting a tech company. But as Brian points out, it isn’t always the technical skills that make a great technology-focused CEO.

In this 12-minute episode I walk you through:

  • The evolution of Copyblogger
  • The challenges for a non-techie
  • How involved is the CEO in the tech-side of the business
  • The rationale behind employee side-projects (sidebar but interesting)
  • Why being a non-techie is often an advantage for a CEO

Listen to Technology Translated below …

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The Show Notes

If you’re enjoying the show would love for you to leave us a rating and review on iTunes. If you have a question you want answered on the show, give me a shoutout on Twitter @vsellis and use the hashtag #asktechtrans.

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