When building a new website (or rebuilding one) it’s a common mistake to begin with design.
Rather, I recommend starting with content, which is the foundation of your site, and the reason people will visit.
Whether your site is informational, commerce-driven, entertaining, or serves some other purpose, content is what brings people to you.
The content mapping video tutorial below is a high-level overview of the process I walk through on my own websites as well as with my clients. By following along, this video will help you define and understand your site content by clearly mapping it to your goals and target audience.
A good content map will also keep your copy inspired, on message, and focused.
This tutorial will also help you to see the big picture of your site. In a sense, it will serve as an outline for the story your website content tells.
Get started mapping your web content.
Make building your website easier by effectively planning the content that will make up your website and keep things logically organized, consistent and on message.
Download the mind map in this video, created in MindManager.